.segments-hero {
  padding-top: clamp(44px, 6vw, 88px);
  padding-bottom: clamp(68px, 8vw, 116px);
}

.segments-hero .breadcrumb {
  margin-bottom: clamp(40px, 5vw, 72px);
}

.segments-hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(360px, .95fr);
  gap: clamp(48px, 7vw, 104px);
  align-items: start;
}

.segments-hero__copy h1 {
  max-width: 11.5ch;
  margin: 16px 0 22px;
}

.segments-hero__copy .lede {
  max-width: 39rem;
}

.segments-hero__matrix {
  border-top: 1px solid rgba(185, 188, 190, .34);
  border-bottom: 1px solid rgba(185, 188, 190, .24);
}

.segments-matrix__intro,
.segments-matrix__row {
  display: grid;
  grid-template-columns: 56px minmax(130px, .7fr) minmax(0, 1.3fr);
  gap: 18px;
  align-items: start;
  padding: 20px 0;
  border-bottom: 1px solid rgba(185, 188, 190, .18);
}

.segments-matrix__intro {
  grid-template-columns: 1fr auto;
  color: var(--color-warm-gray);
  font-size: .78rem;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.segments-matrix__intro strong {
  color: var(--color-ivory);
}

.segments-matrix__row:last-child { border-bottom: 0; }
.segments-matrix__row > span { color: var(--color-teal); font-size: .78rem; letter-spacing: .08em; }
.segments-matrix__row strong { color: var(--color-ivory); font-size: .98rem; }
.segments-matrix__row p { margin: 0; color: var(--color-warm-gray); font-size: .9rem; line-height: 1.55; }

.segments-contexts {
  padding-top: clamp(70px, 8vw, 116px);
  padding-bottom: clamp(76px, 9vw, 132px);
}

.segments-editorial-list {
  margin-top: clamp(42px, 5vw, 70px);
  border-top: 1px solid rgba(13, 17, 21, .22);
}

.segment-entry {
  display: grid;
  grid-template-columns: 1.55fr 1fr 1fr 1fr auto;
  gap: clamp(22px, 2.6vw, 42px);
  align-items: start;
  padding: clamp(30px, 4vw, 50px) 0;
  border-bottom: 1px solid rgba(13, 17, 21, .18);
}

.segment-entry__identity {
  display: grid;
  grid-template-columns: 42px 1fr;
  gap: 16px;
  align-items: start;
}

.segment-entry__number {
  color: var(--color-teal);
  font-size: .78rem;
  letter-spacing: .08em;
  padding-top: 5px;
}

.segment-entry__brand,
.segment-entry__context > span,
.segment-entry__need > span,
.segment-entry__focus > span {
  display: block;
  margin-bottom: 9px;
  font-size: .72rem;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--color-teal);
}

.segment-entry__identity h3 {
  margin: 0;
  font-size: clamp(1.28rem, 1.8vw, 1.72rem);
  line-height: 1.2;
}

.segment-entry__context p,
.segment-entry__need p,
.segment-entry__focus p {
  margin: 0;
  color: rgba(13, 17, 21, .76);
  font-size: .9rem;
  line-height: 1.58;
}

.segment-entry__link {
  align-self: end;
  white-space: nowrap;
}

.segments-method {
  padding-top: clamp(72px, 8vw, 116px);
  padding-bottom: clamp(76px, 8vw, 116px);
}

.segments-method__grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0;
  margin-top: clamp(42px, 5vw, 68px);
  border-top: 1px solid rgba(13, 17, 21, .2);
  border-bottom: 1px solid rgba(13, 17, 21, .2);
}

.segments-method__grid article {
  padding: 32px clamp(20px, 2.5vw, 34px) 36px 0;
  border-right: 1px solid rgba(13, 17, 21, .15);
}

.segments-method__grid article + article { padding-left: clamp(20px, 2.5vw, 34px); }
.segments-method__grid article:last-child { border-right: 0; padding-right: 0; }
.segments-method__grid span { color: var(--color-bronze); font-size: .76rem; letter-spacing: .08em; }
.segments-method__grid h3 { margin: 16px 0 10px; font-size: 1.12rem; }
.segments-method__grid p { margin: 0; color: rgba(13, 17, 21, .72); font-size: .92rem; line-height: 1.6; }
.segments-method__link { margin-top: 30px; }

.segments-contact {
  padding-top: clamp(70px, 8vw, 108px);
  padding-bottom: clamp(72px, 8vw, 110px);
}

.segments-contact__grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(360px, .85fr);
  gap: clamp(48px, 7vw, 108px);
  align-items: start;
}

.segments-contact h2 { max-width: 15ch; margin-top: 14px; }
.segments-contact__grid > div:last-child .lede { margin-top: 0; }

@media (max-width: 1100px) {
  .segment-entry {
    grid-template-columns: 1.35fr 1fr 1fr;
  }
  .segment-entry__focus { grid-column: 2; }
  .segment-entry__link { grid-column: 3; justify-self: start; }
}

@media (max-width: 860px) {
  .segments-hero__grid,
  .segments-contact__grid {
    grid-template-columns: 1fr;
  }
  .segments-hero__matrix { margin-top: 8px; }
  .segments-method__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .segments-method__grid article:nth-child(2) { border-right: 0; }
  .segments-method__grid article:nth-child(-n+2) { border-bottom: 1px solid rgba(13, 17, 21, .15); }
  .segments-method__grid article:nth-child(3) { padding-left: 0; }
}

@media (max-width: 640px) {
  .segments-hero__copy h1 { max-width: 13ch; }
  .segments-matrix__row {
    grid-template-columns: 36px 1fr;
  }
  .segments-matrix__row p { grid-column: 2; }
  .segment-entry {
    grid-template-columns: 1fr;
    gap: 22px;
  }
  .segment-entry__context,
  .segment-entry__need,
  .segment-entry__focus,
  .segment-entry__link {
    grid-column: 1;
  }
  .segments-method__grid { grid-template-columns: 1fr; }
  .segments-method__grid article,
  .segments-method__grid article + article,
  .segments-method__grid article:nth-child(3) {
    padding: 26px 0;
    border-right: 0;
    border-bottom: 1px solid rgba(13, 17, 21, .15);
  }
  .segments-method__grid article:last-child { border-bottom: 0; }
}